Marketing Aptitude Objective Model Paper For SBI Assosiates Clerk

1.            Marketing
is required in banks due to

                1) globalisation 2) computerization 3)
increase in population  4) government
dictates 5) None of these 

2.            Marketing
is

                1) a
day - to - day function 2) a one - off affair 3) a one man show  4) a
collective process 5) a means to earn extra income

3.            Qualities
needed by a good marketing staff are

                1)
Aggressiveness  2) Pushy 3) Perseverance  4) Politeness 5) only (3) and (4)

4.            Marketing
should be restored

                1) only
among rich persons  2) only among the
poor  3) only in crowded areas  4)
depends on a product 5) depends on the banks

5.            HNI
means

                1) High
Income Individual  2) Honest Marketing
Staff 3) High Networth Individual  4) Honest Neutral Individual 5) None of
these

6.            Marketing
strategies means

                1) plan
for effective marketing 2) type on
marketing style 3) market demands 4) All of these 5) None of these

7.            Market
Plan is

                1) an
action plan for day - to - day marketing       2)
effective selling steps  3) effective
buying steps  4) a comprehensive documents for marketing strategies  5) All of these

8.            The
meaning of digital marketing is

                1)
selling digital goods 2) selling calculators 3) selling through internet  4)
All of these 5) None of these

9.            Target
group means

                1) all
employees 2) short - listed group 3) all the marketing staff  4) sales representatives 5) group of people likely to buy the identified product

10.          The
target group for Home Loans are

                1)
individuals      2) salaried persons          3) businessmen                4) professionals                5) All of these

11.          Customer
Service

                1) is an integral part of marketing

                1) has
no role in marketing 2) has no role in marketing 3) is required only by
salesman 4) is not required by salesmen             5)
None of these

12.          Public
Relations is

                1) part
of Customer Service 2) part of Marketing 3) part of Image Building            

                4) All of these 5) None of these

13.          Bancassurance
means

                1)
assuring to repay bank loans 2) assuring
to repay credit card dues  3) assuring to
repay home loan dues 4) insurance of banks  5)
selling of Insurance (assurance) products by a bank

14.          Relationship
Marketing means

                1)
selling to relatives  2) selling by
relatives 3) after sales service               

                4)
cross - selling  5) All of these

15.          Motivation
means

                1)
keeping the salesmen happy 2) keeping the
staff happy 3) more enthusiasm 4) more team - work 5) All of these

16.          Effective
communication is

                1) not
required if demand exceeds supply 2) a
sine - qua - non for marketing 3) good vocabulary 4) All of these                 5) None of these

17.          Customisation
means

                1) products for specific customers           2) good customer service             3) bad customer service 4) after -
sales service 5) None of these

18.          Marketing
can be attractive if

                1)
salesmen are attractive 2) customers are attractive 3) more customers are attracted  4)
All of these    5) None of these

19.          Buyer
Resistance means

                1) buyers
fighting with the sales men  2) reluctant
salesmen  3) indifferent salesmen  4)
hesitant buyers               5) None
of these

20.          Closing
the Sales means

                1)
close down marketing functions  2) stop
selling 3) successful completion of a
call  4) All of these  5) None of these

21.          Digital
Banking can be resorted through :

                1)
Mobile phones  2) Internet  3) Telephones 
4) All of these       5) None of these

22.          Dellivery
Channel means

                1)
maternity wards 2) Handing over the products to the buyers                 3) Place where products are made available to the buyers     4) All of these    5) None of these

23.          Market
Expansion means

                1)
hiring more staff 2) firing more staff 3) buying more products  4) buying more companies 5) growth in sales through existing and new products

24.          Effective
marketing helps in

                1)
developing new product 2) creating a competitive environment  3) building demand for products  4) All of these 5) None of these

25.          One
of the methods for Market Monitoring is

                1) to
watch TV serials     2) to discuss with
other sales persons 3) to monitor media outlets            4) All of these   5) None of these

26.          Source
of Sales Leads are

                1) Data
Mining   2) Market Research 3) Media
outlets 4) Promotional Programs 5) All
of these

27.          Promotion
in Marketing means

                1)
passing an examination 2) elevation from one grade to another 3) selling the products through various
means 4) Selling the product in specific area 5) All of these

28.          A
call in Marketing means :

                1) to
phone the customers  2) to visit the
customers 3) to visit the marketing site 4)
to call on prospective customers  5)
None of these

29.          Value-Added
Service means :

                1)
costlier products  2) additional benefits
at the same cost 3) extra  work by the
sales persons   4) All of these 5) None of these

30.          Rural
Marketing can be more effective if it si arranged through :

                1)
meals 2) village fairs 3) door to door campaigns 4) All of these 5) None of these

31.          The
target group for marketing of Educational Loans is

                1) all
customers 2) students 3) only poor students  4) students with good academic
record           5) All of these

32.          After
sales Service is not the job of :

                1)
Marketing staff 2) Sales persons 3) Directors of the Company  4) Employees of the Company 5) All
of the above are false

33.          Innovation
means 

                1)
product designing  2) new ideas 3)
motivation  4) Only (1) and (2)  5) Only
(2) and (3)

34.          A
good Sales person should have following quality / qualities :

 1) job commitment  2) sociability 3) empathy  4) All
of these 5) None of these

35.          Successful
marketing aims at :

                1)
increasing the sales volume 2) increasing the profits 3) increasing the output
of the sales persons 4) All of these 5)
None of these

36.          Internet
marketing means :

                1)
Marketing to oneself                2)
Marketing to the core group 3) Marketing to the employees 4) All of these 5) None of these

37.          Market
Survey means

                1) Market Research 2) Market Plan 3)
Marketing Strategies  4) Market Monitoring
5) All of these

38.          Rural
Marketing need not be resorted to because :

                1)
rural persons do not understand marketing  2) it is not cost viable 3) it is a waste of
time 4) all the statements are false
5) all the statements are true

39.          Networking
makes Marketing :

                1) very
difficult 2) very cumbersome 3) easy to
handle 4) has no role in marketing 5) None of these

40.          The
target Group for marketing of internet Banking is :

                1)
all customers 2) all literate customers 3)
all computer literate customers         4)
only borrowers 5) All of these

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