Tuesday, October 2, 2012

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Marketing Aptitude Objective Model Paper For SBI Assosiates Clerk

  • Tuesday, October 2, 2012
  • bhushan chhaya
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  • 1.            Marketing
    is required in banks due to


                    1) globalisation 2) computerization 3)
    increase in population  4) government
    dictates 5) None of these 





    2.            Marketing
    is


                    1) a
    day - to - day function 2) a one - off affair 3) a one man show  4) a
    collective process
    5) a means to earn extra income





    3.            Qualities
    needed by a good marketing staff are


                    1)
    Aggressiveness  2) Pushy 3) Perseverance  4) Politeness 5) only (3) and (4)





    4.            Marketing
    should be restored


                    1) only
    among rich persons  2) only among the
    poor  3) only in crowded areas  4)
    depends on a product
    5) depends on the banks





    5.            HNI
    means


                    1) High
    Income Individual  2) Honest Marketing
    Staff 3) High Networth Individual  4) Honest Neutral Individual 5) None of
    these





    6.            Marketing
    strategies means


                    1) plan
    for effective marketing 2) type on
    marketing style 3) market demands 4) All of these 5) None of these





    7.            Market
    Plan is


                    1) an
    action plan for day - to - day marketing       2)
    effective selling steps  3) effective
    buying steps  4) a comprehensive documents for marketing strategies  5) All of these





    8.            The
    meaning of digital marketing is


                    1)
    selling digital goods 2) selling calculators 3) selling through internet  4)
    All of these 5) None of these





    9.            Target
    group means


                    1) all
    employees 2) short - listed group 3) all the marketing staff  4) sales representatives 5) group of people likely to buy the identified product





    10.          The
    target group for Home Loans are


                    1)
    individuals      2) salaried persons          3) businessmen                4) professionals                5) All of these





    11.          Customer
    Service


                    1) is an integral part of marketing


                    1) has
    no role in marketing 2) has no role in marketing 3) is required only by
    salesman 4) is not required by salesmen             5)
    None of these





    12.          Public
    Relations is


                    1) part
    of Customer Service 2) part of Marketing 3) part of Image Building            


                    4) All of these 5) None of these





    13.          Bancassurance
    means


                    1)
    assuring to repay bank loans 2) assuring
    to repay credit card dues  3) assuring to
    repay home loan dues 4) insurance of banks  5)
    selling of Insurance (assurance) products by a bank





    14.          Relationship
    Marketing means


                    1)
    selling to relatives  2) selling by
    relatives 3) after sales service               


                    4)
    cross - selling  5) All of these





    15.          Motivation
    means


                    1)
    keeping the salesmen happy 2) keeping the
    staff happy 3) more enthusiasm 4) more team - work 5) All of these





    16.          Effective
    communication is


                    1) not
    required if demand exceeds supply 2) a
    sine - qua - non for marketing
    3) good vocabulary 4) All of these                 5) None of these





    17.          Customisation
    means


                    1) products for specific customers           2) good customer service             3) bad customer service 4) after -
    sales service 5) None of these





    18.          Marketing
    can be attractive if


                    1)
    salesmen are attractive 2) customers are attractive 3) more customers are attracted  4)
    All of these    5) None of these





    19.          Buyer
    Resistance means


                    1) buyers
    fighting with the sales men  2) reluctant
    salesmen  3) indifferent salesmen  4)
    hesitant buyers              
    5) None
    of these





    20.          Closing
    the Sales means


                    1)
    close down marketing functions  2) stop
    selling 3) successful completion of a
    call  
    4) All of these  5) None of these





    21.          Digital
    Banking can be resorted through :


                    1)
    Mobile phones  2) Internet  3) Telephones 
    4) All of these       5) None of these





    22.          Dellivery
    Channel means


                    1)
    maternity wards 2) Handing over the products to the buyers                 3) Place where products are made available to the buyers     4) All of these    5) None of these





    23.          Market
    Expansion means


                    1)
    hiring more staff 2) firing more staff 3) buying more products  4) buying more companies 5) growth in sales through existing and new products





    24.          Effective
    marketing helps in


                    1)
    developing new product 2) creating a competitive environment  3) building demand for products  4) All of these 5) None of these





    25.          One
    of the methods for Market Monitoring is


                    1) to
    watch TV serials     2) to discuss with
    other sales persons 3) to monitor media outlets            4) All of these   5) None of these





    26.          Source
    of Sales Leads are


                    1) Data
    Mining   2) Market Research 3) Media
    outlets 4) Promotional Programs 5) All
    of these





    27.          Promotion
    in Marketing means


                    1)
    passing an examination 2) elevation from one grade to another 3) selling the products through various
    means
    4) Selling the product in specific area 5) All of these





    28.          A
    call in Marketing means :


                    1) to
    phone the customers  2) to visit the
    customers 3) to visit the marketing site 4)
    to call on prospective customers
      5)
    None of these





    29.          Value-Added
    Service means :


                    1)
    costlier products  2) additional benefits
    at the same cost 3) extra  work by the
    sales persons   4) All of these 5) None of these





    30.          Rural
    Marketing can be more effective if it si arranged through :


                    1)
    meals 2) village fairs 3) door to door campaigns 4) All of these 5) None of these





    31.          The
    target group for marketing of Educational Loans is


                    1) all
    customers 2) students 3) only poor students  4) students with good academic
    record
               5) All of these





    32.          After
    sales Service is not the job of :


                    1)
    Marketing staff 2) Sales persons 3) Directors of the Company  4) Employees of the Company 5) All
    of the above are false





    33.          Innovation
    means 


                    1)
    product designing  2) new ideas 3)
    motivation  4) Only (1) and (2)  5) Only
    (2) and (3)





    34.          A
    good Sales person should have following quality / qualities :


     1) job commitment  2) sociability 3) empathy  4) All
    of these
    5) None of these





    35.          Successful
    marketing aims at :


                    1)
    increasing the sales volume 2) increasing the profits 3) increasing the output
    of the sales persons 4) All of these 5)
    None of these








    36.          Internet
    marketing means :


                    1)
    Marketing to oneself                2)
    Marketing to the core group 3) Marketing to the employees 4) All of these 5) None of these





    37.          Market
    Survey means


                    1) Market Research 2) Market Plan 3)
    Marketing Strategies  4) Market Monitoring
    5) All of these





    38.          Rural
    Marketing need not be resorted to because :


                    1)
    rural persons do not understand marketing  2) it is not cost viable 3) it is a waste of
    time 4) all the statements are false
    5) all the statements are true





    39.          Networking
    makes Marketing :


                    1) very
    difficult 2) very cumbersome 3) easy to
    handle
    4) has no role in marketing 5) None of these





    40.          The
    target Group for marketing of internet Banking is :


                    1)
    all customers 2) all literate customers 3)
    all computer literate customers        
    4)
    only borrowers 5) All of these





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