Monday, October 1, 2012

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Marketing Aptitude Objective Model Paper For SBI Assosiates Clerk

  • Monday, October 1, 2012
  • bhushan chhaya
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  • 1.        Study of the
    different media of advertisement is called____


               1) Advertisement Research                       2) Product Research                                 3) Market Research


               4) Potential Research                              5) Miscellaneous
    Research





    2.        Advertising Research helps in ____


               1)
    selecting suitable media for advertisement
                    2)
    selecting sales                                             


               3) 
    selecting Transport                             4)
    selecting channels                                5)
    None of these





    3.        Marketing Research is a gift of


               1) Modern concept of Marketing                2) Classical concept of Market                    3) Traditional concept of
    Marketing


               4) Old concept of Marketing                     5) Basic concept of Marketing





    4.        No business and industrial enterprise
    can achieve its marketing objectives in the absence of ____


               1) Marketing Research                             2) Product Research                                 3) Consumer
    Research


               4) Simple Research                                 5) Advance Research





    5.        Which concept signifies the importance
    of marketing research ?


               1) Production of Products                         2) New use of Products                             3) Knowledge of
    Demand           


               4) Planned Production                             5) All of above





    6.        Marketing research explores the
    possibility of selling a ____ product into a market


               1) New                2) Old                          3)
    Traditional        4) Searched                  5) FMCG





    7.        How production of new product helps
    enterprises?


               1)
    Capturing the market
                           2)
    Loose the market                                 3)
    Research the market


               4) Create the market                               5) Leave the
    market





    8.        Wide publicity of new uses of product
    can ____


               1)
    create new market
                               2)
    create new customer                            3)
    save tax


               4) make fraud dealings                            5) 1 and 2





    9.        Which of the following studies analyse
    the nature of customers?


               1) Important Information about
    customers                           2)
    Important Information about Market


               3) Important Information about
    Product    4) Important Information about
    Competitors


                5)
    Important Information about Government





    10.      Producers use to send their product to the
    customers with the help of ____


               1)
    Doordarshan T V . channel
                    2)
    Distribution channel                              3)
    Midway channel


               4) Market channel                                                              5)
    Competitors’ channel





    11.      Under which important researches the
    product and services offered by competitors?


               1)
    Existence in competitive situation    
    2)
    Existence in Market                               3)
    Existence in Product Line


               4) Existence in Product Planning               5) None of these





    12.      ____ can adjust demand and supply of
    products of company.


               1) Planned Production                             2) Nonplanned
    Production                         3)
    Total Production


               4)
    average Production
                               5)
    Marginal Production





    13.      The consumer may discard the product
    tomorrow____


               1) which they prefer today                       2) which they hate today                       3)
    which is in demand    


               4) which is available in market                 5) None of these





    14.      What is the basic Fundamental of Marketing
    Management?


               1) The objectives of the enterprise
    must be the maximum satisfaction of consumer needs


               2) Maximum retail fraud with customer      3) Efforts must be made to maximise the
    profits through maximum sales


               4) All of above                                        5) 1 and 3





    15.      How many fundamentals of Marketing Management
    has been initiated by William J. Stanton?


               1) Seven             2) Ten                          3) Two                4)
    Three                       5) Four





    16.      Marketing management is the combination of
    ____


               1) Analysis          2) Planning                   3)
    Implementation                                   4)
    Control                  5) All of above





    17.      Rule of P’s consist of ____ P’s


               1)
    4
                       2) 2                             3) 3                     4) 5                             5) 1





    18.      4 P’s does not stand for____


               1) Product           2) Price                        3)
    Promotion        4) Place                        5) Property





    19.      The most common and ultimate object of all
    business activities is ____


               1)
    To earn maximum profit
                        2)
    Cost minimisation                                 3)
    Independence


               4) Rapid Industrialisation                         5) None of these





    20.      In which period Marketing Management was
    not considered to be very important in India ?


               1)
    Before Independence
                           2) After independence                              3) On independence      


               4) In 2000                                             5) In 2000 – 2001





    21.      What is the percentage of population of India living in
    Rural areas?


               1)
    20 per cent           2) 72.2 per cent         3) 68
    percent         4) 40 per cent          5) 70 per cent





    22.      Green
    Revolution shows growth in _______


               1)
    Modern Fertilizers   2) Irrigation
    Facilities    3) Improvement in
    Agricultural technique                             4)
    Use of improved seeds


               5) All of above





    23.      India
    is lacking in the development of techniques of marketing because _______


               1)
    Lack of Marketing Personal                        2)
    Lack of Marketing Research Facilities


               3)
    Attitude of Indian Industrialists                  4)
    Attitude of Indian consumers             5) All of above





    24.      India have a
    shortage of Marketing Personnels because of _______


               1)
    Less number of  institutes                         2) Lack in learning
    capacity                   3) Lack of
    Proper Plannin


               4)  1
    and 3
                                                   5)
    1, 2, and 3





    25.      In
    India
    we don’t have Fundamental research facility thats why we are lacking in _______


               1) Market Research  2) Market                     3)
    Marketing          4) Competition          5) All of above





    26.      A
    producer who wants to carry his own marketing research, he face the problem of
    _______


               1)  Qualified people   2) Trained Researchers  3)
    Infrastructure     4) Government
    Obligations                      5) 1 and 2





    27.      Most
    of the Industrialists in India do not make their efforts for the development of
    market because


               1)
    Government Regulations                           2)
    Their Attitude does not allow it


               3)
    The cost of product will increase                4)
    It will reduce profit margin                                              5) 3 and 4





    28.      India
    industrialists thought that research on following topic/field is useless:


               1)
    Taste of consumer 2) Needs of consumer                              3) Wants of
    consumer                                


               4)
    Behaviour of consumer                                                         5) All of 
    above





    29.      How
    the attitude of Indian consumers affect the marketing research?


               1)
    The generally do not co-operate               


               2)
    They do not reply the questions asked in marketing research programme                                                              3)
    They are criminals                                        4)
    They are careless                             5) 1 and 2            





    30.      Techniques
    of Marketing management has not been developed because of


               1) The lacking of Effective Product
    Planning
                             2)
    Defective Product  3) More industries


               4)
    Government Regulation                             5)
    All of above





    31.      Problem
    of Deffective channels of Distribution arise because of _______


               1)
    Unorganised distribution sector                  2)
    Improper planning                            3)
    No Reads


               4)
    No Transport                                           5) 1 and 2





    32.      What
    are the causes of high marketing cost?


               1)
    Advertisement charges                             2)
    Packing expence                                                            3)
    Trade Mark charges                                                      4)
    Transportation cost                                                        5) All of above





    33.      Marketing
    Management has to perform _______ functions in Marketing Products


               1)
    Solo                     2) Two                        3) Many               4)
    Twelve                 5) None of these





    34.      What
    is the main function performed by Marketing Management?


               1)
    Planning               2) Organising               3) Directing           4) Motivating            5) All of above





    35.      Which
    of the following is one of the types of Marketing objectives?


               1)
    Short term             2) Permanent               3) Artificial             4) Longterm             5) 1 and 4





    36.      Marketing
    plan must be quite clear so that:


               1) Activities can be directed                       2) Plan must be kept
    clear and updated


               3)
    Goods can be sold                                   4)
    Shops can be opened                       5)
    All of above





    37.      Which
    of the following is a description of a product in the growth phase of its
    Product Life Cycle?


               1)
    Peak season - high Profit                                                     


               2)
    Peak season high Profits, Low cost per customer


               3)
    Declining sales, declining profits, high cost per customer                                                                    


               4)
    Low sales, negative profits, high cost per customer                                                                            


               5) Rapidly rising sales, rising profits,
    average cost per customer





    38.      “Fashion”  is the currently accepted or popular style in
    a given field:


               1)
    False in case of clothes related to old people                                                        2)
    False if old fashion clothes


               3) True                    4)
    False                                                  5)
    True in case of Teenagers





    39.      To
    understand Product Planning properly it is necessary to understand the
    individual meaning of:


               1)
    Product                 2) By product               3) Planning            4) Maximum             5) 1 & 3





    40.      “Deciding
    what is to be done in future” is called _______


               1)
    Planning
           2) Plan                         3) Plane               4) Plain                        5) Please





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