Marketing Aptitude Objective Model Paper For SBI Assosiates Clerk

1.        Study of the
different media of advertisement is called____

           1) Advertisement Research                       2) Product Research                                 3) Market Research

           4) Potential Research                              5) Miscellaneous
Research

2.        Advertising Research helps in ____

           1)
selecting suitable media for advertisement                 2)
selecting sales                                             

           3) 
selecting Transport                             4)
selecting channels                                5)
None of these

3.        Marketing Research is a gift of

           1) Modern concept of Marketing                2) Classical concept of Market                    3) Traditional concept of
Marketing

           4) Old concept of Marketing                     5) Basic concept of Marketing

4.        No business and industrial enterprise
can achieve its marketing objectives in the absence of ____

           1) Marketing Research                             2) Product Research                                 3) Consumer
Research

           4) Simple Research                                 5) Advance Research

5.        Which concept signifies the importance
of marketing research ?

           1) Production of Products                         2) New use of Products                             3) Knowledge of
Demand           

           4) Planned Production                             5) All of above

6.        Marketing research explores the
possibility of selling a ____ product into a market

           1) New                2) Old                          3)
Traditional        4) Searched                  5) FMCG

7.        How production of new product helps
enterprises?

           1)
Capturing the market                       2)
Loose the market                                 3)
Research the market

           4) Create the market                               5) Leave the
market

8.        Wide publicity of new uses of product
can ____

           1)
create new market                            2)
create new customer                            3)
save tax

           4) make fraud dealings                            5) 1 and 2

9.        Which of the following studies analyse
the nature of customers?

           1) Important Information about
customers                           2)
Important Information about Market

           3) Important Information about
Product    4) Important Information about
Competitors

            5)
Important Information about Government

10.      Producers use to send their product to the
customers with the help of ____

           1)
Doordarshan T V . channel                2)
Distribution channel                              3)
Midway channel

           4) Market channel                                                              5)
Competitors’ channel

11.      Under which important researches the
product and services offered by competitors?

           1)
Existence in competitive situation     2)
Existence in Market                               3)
Existence in Product Line

           4) Existence in Product Planning               5) None of these

12.      ____ can adjust demand and supply of
products of company.

           1) Planned Production                             2) Nonplanned
Production                         3)
Total Production

           4)
average Production                           5)
Marginal Production

13.      The consumer may discard the product
tomorrow____

           1) which they prefer today                       2) which they hate today                       3)
which is in demand    

           4) which is available in market                 5) None of these

14.      What is the basic Fundamental of Marketing
Management?

           1) The objectives of the enterprise
must be the maximum satisfaction of consumer needs

           2) Maximum retail fraud with customer      3) Efforts must be made to maximise the
profits through maximum sales

           4) All of above                                        5) 1 and 3

15.      How many fundamentals of Marketing Management
has been initiated by William J. Stanton?

           1) Seven             2) Ten                          3) Two                4)
Three                       5) Four

16.      Marketing management is the combination of
____

           1) Analysis          2) Planning                   3)
Implementation                                   4)
Control                  5) All of above

17.      Rule of P’s consist of ____ P’s

           1)
4                   2) 2                             3) 3                     4) 5                             5) 1

18.      4 P’s does not stand for____

           1) Product           2) Price                        3)
Promotion        4) Place                        5) Property

19.      The most common and ultimate object of all
business activities is ____

           1)
To earn maximum profit                    2)
Cost minimisation                                 3)
Independence

           4) Rapid Industrialisation                         5) None of these

20.      In which period Marketing Management was
not considered to be very important in India ?

           1)
Before Independence                       2) After independence                              3) On independence      

           4) In 2000                                             5) In 2000 – 2001

21.      What is the percentage of population of India living in
Rural areas?

           1)
20 per cent           2) 72.2 per cent         3) 68
percent         4) 40 per cent          5) 70 per cent

22.      Green
Revolution shows growth in _______

           1)
Modern Fertilizers   2) Irrigation
Facilities    3) Improvement in
Agricultural technique                             4)
Use of improved seeds

           5) All of above

23.      India
is lacking in the development of techniques of marketing because _______

           1)
Lack of Marketing Personal                        2)
Lack of Marketing Research Facilities

           3)
Attitude of Indian Industrialists                  4)
Attitude of Indian consumers             5) All of above

24.      India have a
shortage of Marketing Personnels because of _______

           1)
Less number of  institutes                         2) Lack in learning
capacity                   3) Lack of
Proper Plannin

           4)  1
and 3                                                5)
1, 2, and 3

25.      In
India
we don’t have Fundamental research facility thats why we are lacking in _______

           1) Market Research  2) Market                     3)
Marketing          4) Competition          5) All of above

26.      A
producer who wants to carry his own marketing research, he face the problem of
_______

           1)  Qualified people   2) Trained Researchers  3)
Infrastructure     4) Government
Obligations                      5) 1 and 2

27.      Most
of the Industrialists in India do not make their efforts for the development of
market because

           1)
Government Regulations                           2)
Their Attitude does not allow it

           3)
The cost of product will increase                4)
It will reduce profit margin                                              5) 3 and 4

28.      India
industrialists thought that research on following topic/field is useless:

           1)
Taste of consumer 2) Needs of consumer                              3) Wants of
consumer                                

           4)
Behaviour of consumer                                                         5) All of 
above

29.      How
the attitude of Indian consumers affect the marketing research?

           1)
The generally do not co-operate               

           2)
They do not reply the questions asked in marketing research programme                                                              3)
They are criminals                                        4)
They are careless                             5) 1 and 2            

30.      Techniques
of Marketing management has not been developed because of

           1) The lacking of Effective Product
Planning                         2)
Defective Product  3) More industries

           4)
Government Regulation                             5)
All of above

31.      Problem
of Deffective channels of Distribution arise because of _______

           1)
Unorganised distribution sector                  2)
Improper planning                            3)
No Reads

           4)
No Transport                                           5) 1 and 2

32.      What
are the causes of high marketing cost?

           1)
Advertisement charges                             2)
Packing expence                                                            3)
Trade Mark charges                                                      4)
Transportation cost                                                        5) All of above

33.      Marketing
Management has to perform _______ functions in Marketing Products

           1)
Solo                     2) Two                        3) Many               4)
Twelve                 5) None of these

34.      What
is the main function performed by Marketing Management?

           1)
Planning               2) Organising               3) Directing           4) Motivating            5) All of above

35.      Which
of the following is one of the types of Marketing objectives?

           1)
Short term             2) Permanent               3) Artificial             4) Longterm             5) 1 and 4

36.      Marketing
plan must be quite clear so that:

           1) Activities can be directed                       2) Plan must be kept
clear and updated

           3)
Goods can be sold                                   4)
Shops can be opened                       5)
All of above

37.      Which
of the following is a description of a product in the growth phase of its
Product Life Cycle?

           1)
Peak season - high Profit                                                     

           2)
Peak season high Profits, Low cost per customer

           3)
Declining sales, declining profits, high cost per customer                                                                    

           4)
Low sales, negative profits, high cost per customer                                                                            

           5) Rapidly rising sales, rising profits,
average cost per customer

38.      “Fashion”  is the currently accepted or popular style in
a given field:

           1)
False in case of clothes related to old people                                                        2)
False if old fashion clothes

           3) True                    4)
False                                                  5)
True in case of Teenagers

39.      To
understand Product Planning properly it is necessary to understand the
individual meaning of:

           1)
Product                 2) By product               3) Planning            4) Maximum             5) 1 & 3

40.      “Deciding
what is to be done in future” is called _______

           1)
Planning        2) Plan                         3) Plane               4) Plain                        5) Please